Net Profit Increases 94% Year-over-Year

Apple reported 2nd quarter revenue and once again set earnings records with 39.2 billion (Jan-March 2012) sales and a net profit of 11.6 billion, up from 24.7 million in sales same quarter last year. Apple almost doubled the companies bottom line.

Apple has become a brand phenomenon and a household name.

No other company in the world understands brand continuity like Apple.  It as if they have one huge CSS  cascading style sheet attached to a massive api sitting  somewhere in somebodies garage with a techie applying css to everything apple.  Apple simply is a branding machine on auto pilot.

Just Sayin!