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Net Profit Increases 94% Year-over-Year
Apple reported 2nd quarter revenue and once again set earnings records with 39.2 billion (Jan-March 2012) sales and a net profit of 11.6 billion, up from 24.7 million in sales same quarter last year. Apple almost doubled the companies bottom line.
Apple has become a brand phenomenon and a household name.
No other company in the world understands brand continuity like Apple. It as if they have one huge CSS cascading style sheet attached to a massive api sitting somewhere in somebodies garage with a techie applying css to everything apple. Apple simply is a branding machine on auto pilot.
Just Sayin!