This is our featured website project of the week.  The Molly The Milk Leader Concept/Vision was conceived by Gina Clower and Kay Bradley and brought to life by the Team at The TSM Group.

Molly is the new state wide representative for The Tennessee Dairy Farmers and your local dairy products.

Here are a few things that you may not know about Molly!  Molly in her truest form and original colors was designed out of the color palette Neapolitan featuring strawberry, chocolate, and vanilla, which are the core dairy product colors.

Molly personifies three individual distinct characters; Molly the Milk Leader (cheerleader), Molly the Educator, and Fitness Molly!  Molly is in great shape, has an awesome spirit, and always includes dairy in her and her families diet.

From the beginning of this project Molly  always had a ton of school spirit, however the TSM Group was challenged with  Molly needing to be neutral,but at the same time be representative of all the schools in  the state of Tennessee.  This was accomplished by web master Josh Anderson of the TSM Group,  by utilizing universal programming languages and action scripts to allow the user to answer the question Who’s Your Molly?

This interactive functionality lives in the top left side of the website design and allows the user to pick their team colors by clicking on the desired color icon which totally changes Molly and her surroundings.  You can see Molly as University of Tennessee Molly, Tennessee Titans Molly, and of several of the high school team color combinations.

The site is totally custom, fully illustrated, and mobile friendly.  The Molly site also has integrated access to Molly’s social suite of You Tube and Face Book with a Blog Coming Soon.

We would invite you to explore this project and let us know what you think. You can reach Molly at www.mollythemilkleader.com.

Don’t Forge the Milk!